About Roller Funeral Homes
After serving his funeral apprenticeship in Missouri, Denver Roller
and his wife, Christine, moved to Mountain Home, Arkansas to work
for McClure Funeral Home. Although the effects of the Great Depression
were still lingering in rural Arkansas, Denver and Christine managed
to buy the McClure Funeral Home and soon had a baby daughter, Sue.
They practiced the principles of honesty, loyalty and concern for
others that built a strong family and would cause their business to
World War II placed a large burden on Denver, the only mortician
in the area, and the whole community worked with the Rollers to care
for those who lost their lives during those difficult times. The support
from the community earned eternal gratitude from the Roller family,
who always try to give back more than they receive.
The Rollers acquired Drummond Funeral Home in Little Rock in the
mid-fifties and, in the sixties, Citizens Funeral Home in West Memphis
and McNutt Funeral Home in Conway. McNutt Funeral Home's motto, “To
serve as we would be served” was established to guide each local director
in the principles of operation. Denver also united his businesses
under the symbol of the white dove on a blue background. These attempts
to build a caring organization proved successful and soon quality
funeral directors around the state were joining under the white dove
and the type of service it represented.
Denver Roller was a man of great vision. He established Arkansas'
first crematory and created the Assured Peace Funeral Plan, the leading
prepaid funeral plan in Arkansas. As of March 2003, over 21,000 people
have prearranged and prepaid over $70 million with Assured Peace.
At Denver's death in 1985, there were 13 funeral homes and five cemeteries
operating under the principles he and Christine had established. Christine
then took over the position of Chairman of the Board and has successfully
built one of the largest funeral providers in the state.
Now, twenty-seven funeral homes, nine cemeteries and two crematories
later, the family remains dedicated to keeping the business a family-owned
and family-managed organization. Three generations of the Roller family
are now involved in the operation of Roller Funeral Homes. Christine
Roller continues to serve as Chairman of the Board. Other family members
involved include: Sue Roller Jenkins, Secretary/Treasurer, Lynn Jenkins,
Executive Vice President, Renata Jenkins Byler, Vice President of
Facilities and Marketing, and Tim Byler, Vice President of Information
Systems. Both the owners and officers are committed to transferring
the same values and principles established by Denver and Christine
Roller to future generations.
The successes of these efforts have been recognized by Arkansas Business,
the City of Little Rock and by the readers of the Arkansas Democrat-Gazette,
voting Roller the best funeral home in Central Arkansas every year
since 1999. The organization has been awarded the Hospice Compassion
Award, by the Hospice Foundation of Arkansas and the Corporate Humanitarian
award, by the Office of the Governor, Division of Volunteerism.